Introducing the Detroit legend, Southwest T of 263, into the Michigan licensed cannabis market, HYMAN cultivated a series of strains alongside an exclusive line of lifestyle apparel and accessories. The goal of this project has been to showcase cannabis being incorporated into one’s everyday lifestyle.
This collaboration has focused on working together to destigmatize not only the cannabis industry, but also prior drug related crimes for individuals. We had chosen to partner with Southwest T of 263 due to their strong values that honor the importance of strong ties and innovation, and extensive experience within the industry. Together, we have launched Black Magic: “Walk by faith, not by sight”, Loyalty: “Let no man separate what we create” and Death Before Dishonor: “After us, there will be none”. In the near future, we plan to launch The CODE: “I did it for y’all” which speaks to the groups sacrificed to get where they are today.